Degree of customer orientation

scale 1-7, 2007–2016

Info Edit
    2007 Ranking
    1. Austria 6.14
    2. Japan 6.10
    3. Switzerland 5.95
    4. South Korea 5.94
    5. Denmark 5.83
    6. Hong Kong 5.82
    7. Sweden 5.79
    8. Germany 5.77
    9. Finland 5.74
    10. Belgium 5.70
    11. United States 5.68
    12. Canada 5.63
    13. Iceland 5.62
    14. Singapore 5.58
    15. Netherlands 5.55
    16. New Zealand 5.55
    17. Norway 5.53
    18. Australia 5.50
    19. Malaysia 5.48
    20. Luxembourg 5.45
    21. Indonesia 5.44
    22. Ireland 5.44
    23. France 5.40
    24. United Kingdom 5.37
    25. Estonia 5.32
    26. Thailand 5.28
    27. Israel 5.24
    28. Lithuania 5.22
    29. Senegal 5.21
    30. Slovenia 5.21
    31. Kuwait 5.13
    32. India 5.13
    33. Tunisia 5.10
    34. Jordan 5.06
    35. Turkey 5.04
    36. United Arab Emirates 5.04
    37. Costa Rica 5.03
    38. Kenya 5.03
    39. Egypt 5.02
    40. Cyprus 5.02
    41. Colombia 5.01
    42. Spain 4.98
    43. Oman 4.94
    44. Chile 4.93
    45. Bahrain 4.90
    46. Mauritius 4.89
    47. Sri Lanka 4.89
    48. Philippines 4.88
    49. Latvia 4.88
    50. Puerto Rico 4.88
    51. Czech Republic 4.85
    52. Italy 4.85
    53. Syria 4.84
    54. Portugal 4.80
    55. Greece 4.75
    56. Kazakhstan 4.73
    57. Mexico 4.73
    58. Guatemala 4.73
    59. Brazil 4.70
    60. Nigeria 4.67
    61. Peru 4.66
    62. South Africa 4.64
    63. El Salvador 4.64
    64. Morocco 4.64
    65. Russia 4.60
    66. Azerbaijan 4.58
    67. Slovakia 4.56
    68. Saudi Arabia 4.55
    69. Malta 4.51
    70. Qatar 4.50
    71. Cambodia 4.48
    72. Ukraine 4.48
    73. Panama 4.45
    74. Croatia 4.42
    75. Bulgaria 4.42
    76. Tajikistan 4.41
    77. China 4.39
    78. Gambia 4.36
    79. Uruguay 4.34
    80. Honduras 4.33
    81. Barbados 4.31
    82. Jamaica 4.27
    83. Hungary 4.26
    84. Poland 4.25
    85. Dominican Republic 4.23
    86. Burkina Faso 4.23
    87. Bangladesh 4.22
    88. Kyrgyzstan 4.16
    89. Nepal 4.14
    90. Madagascar 4.14
    91. Pakistan 4.12
    92. Vietnam 4.11
    93. Mauritania 4.10
    94. Mali 4.10
    95. Georgia 4.09
    96. Benin 4.08
    97. Romania 4.05
    98. Uganda 4.02
    99. Armenia 4.02
    100. Macedonia (F.Y.R.O.M.) 4.00
    101. Cameroon 3.98
    102. Paraguay 3.97
    103. Argentina 3.95
    104. Trinidad and Tobago 3.94
    105. Tanzania 3.93
    106. Albania 3.93
    107. Venezuela 3.91
    108. Guyana 3.85
    109. Algeria 3.81
    110. Bosnia and Herzegovina 3.80
    111. Montenegro 3.79
    112. Ethiopia 3.79
    113. Mongolia 3.77
    114. Libya 3.76
    115. Botswana 3.75
    116. Nicaragua 3.67
    117. Serbia 3.61
    118. Namibia 3.57
    119. Zimbabwe 3.48
    120. Lesotho 3.46
    121. Burundi 3.45
    122. Bolivia 3.36
    123. Ecuador 3.36
    124. Timor Leste 3.33
    125. Zambia 3.19
    126. Mozambique 3.11
    127. Chad 3.01
    2016 Ranking
    1. Japan 6.23
    2. Sweden 6.01
    3. Switzerland 5.96
    4. Austria 5.92
    5. Singapore 5.80
    6. United Arab Emirates 5.77
    7. Denmark 5.76
    8. New Zealand 5.71
    9. Hong Kong 5.71
    10. Belgium 5.67
    11. Luxembourg 5.65
    12. United States 5.63
    13. Qatar 5.60
    14. Iceland 5.60
    15. Norway 5.59
    16. Netherlands 5.57
    17. Malaysia 5.56
    18. United Kingdom 5.55
    19. Australia 5.55
    20. Ireland 5.55
    21. Canada 5.52
    22. Germany 5.45
    23. Finland 5.45
    24. Estonia 5.44
    25. Thailand 5.39
    26. South Korea 5.33
    27. Guatemala 5.28
    28. Albania 5.26
    29. France 5.25
    30. Lithuania 5.23
    31. Mauritius 5.15
    32. Portugal 5.12
    33. Poland 5.11
    34. Colombia 5.11
    35. South Africa 5.08
    36. Rwanda 5.08
    37. Sri Lanka 5.07
    38. Turkey 5.07
    39. Slovenia 5.07
    40. Bahrain 5.07
    41. Philippines 5.04
    42. Lebanon 5.01
    43. Czech Republic 4.99
    44. Costa Rica 4.97
    45. Greece 4.97
    46. Spain 4.95
    47. Italy 4.95
    48. Indonesia 4.93
    49. Latvia 4.92
    50. Peru 4.91
    51. Armenia 4.90
    52. Israel 4.89
    53. Mexico 4.89
    54. Egypt 4.88
    55. Jordan 4.87
    56. Macedonia (F.Y.R.O.M.) 4.84
    57. Kenya 4.84
    58. El Salvador 4.82
    59. Brunei 4.72
    60. Slovakia 4.72
    61. Gambia 4.69
    62. Azerbaijan 4.69
    63. Cyprus 4.68
    64. Saudi Arabia 4.67
    65. Honduras 4.66
    66. Benin 4.66
    67. China 4.65
    68. Romania 4.63
    69. Tajikistan 4.61
    70. India 4.61
    71. Hungary 4.60
    72. Bulgaria 4.59
    73. Croatia 4.58
    74. Morocco 4.58
    75. Laos 4.55
    76. Senegal 4.54
    77. Madagascar 4.53
    78. Cambodia 4.52
    79. Panama 4.51
    80. Malta 4.50
    81. Chile 4.50
    82. Ukraine 4.50
    83. Uruguay 4.48
    84. Russia 4.46
    85. Uganda 4.43
    86. Oman 4.42
    87. Ivory Coast 4.41
    88. Kazakhstan 4.40
    89. Bhutan 4.38
    90. Paraguay 4.37
    91. Ecuador 4.35
    92. Ghana 4.32
    93. Cameroon 4.31
    94. Brazil 4.30
    95. Tunisia 4.30
    96. Kuwait 4.29
    97. Zambia 4.28
    98. Dominican Republic 4.27
    99. Kyrgyzstan 4.26
    100. Bosnia and Herzegovina 4.25
    101. Montenegro 4.20
    102. Congo (Kinshasa) 4.16
    103. Argentina 4.16
    104. Georgia 4.15
    105. Tanzania 4.13
    106. Mali 4.11
    107. Liberia 4.11
    108. Vietnam 4.10
    109. Bangladesh 4.10
    110. Barbados 4.08
    111. Moldova 4.07
    112. Mongolia 4.05
    113. Pakistan 4.04
    114. Malawi 4.03
    115. Nepal 4.03
    116. Zimbabwe 3.96
    117. Gabon 3.95
    118. Serbia 3.95
    119. Jamaica 3.92
    120. Sierra Leone 3.91
    121. Burundi 3.89
    122. Nigeria 3.89
    123. Botswana 3.88
    124. Yemen 3.86
    125. Cape Verde 3.84
    126. Iran 3.82
    127. Bolivia 3.76
    128. Venezuela 3.75
    129. Algeria 3.73
    130. Namibia 3.68
    131. Ethiopia 3.66
    132. Nicaragua 3.65
    133. Mozambique 3.64
    134. Lesotho 3.48
    135. Trinidad and Tobago 3.35
    136. Mauritania 3.13
    137. Chad 3.03

    This index represents the average score from 1-7 given by a large sample group in a particular country in response to the following question: “How well do companies treat customers?” (1 = indifferent to customer satisfaction, 7 = highly responsive to customers and seek customer retention).

    Source: World Economic Forum